The VYBE was an internet radio station in the R&B/Urban music format. The goal was to create a color and vibrant identity that reflected the music played on the station. Creating the right font look was the first step. Once done, I decided to layer colors under the main element that added to the energy of the design.
The array of colors represents the array of music found in the station’s programming format, which features artists like Jill Scott, Jeffrey Osborne, Sade, Maxwell, Incognito, and many others.
The station will be relaunching with the logo and a new website very soon.