DAL VIRTUAL

Virtual airlines have become a serious hobby for aviation enthusiasts all around the world. Each of these entities is based on or inspired by fictitious or  real world airlines.

DAL Virtual is a virtual airline inspired by the real world DAL –Delta Air Lines. For this project, the goal was to design a logo that gave the virtual entity it’s own identity, apart from its inspiration.

It was important that the design communicated right away the connection to airplanes and flying, so I knew a plane had to be the centerpiece of the logo. The work then was to find the correct bold typeface to serve as the framework for the jet shape and the design.

To give the design a sense of movement relevant to its flight connection, the font was tilted. To infer the real DAL, I added red and orange colors which also represent the inertia of a plane in motion.

Single-color versions of the logo were also created for use on the brand’s promotional materials and merchandise as well.

THE VIDEO

I thought it was very important to create a promotional that projected the kind of energy that DAL Virtual was all about. I found this drums-based musical piece that a videographer synced to the music.

In the end, we were pleased with the outcome of the project in creating a distinctive brand while paying tribute to the source of the inspiration.